Initially for this design based blog, I intended to share my thoughts and advice on studying Graphic Design at University, as well as my current design projects and competitions! After posting for a few months now, and with uni almost up for the year, I figured this would be the perfect time to start reflecting on my favourite projects from my second year of study!
The following is a branding project: the brief was to create a brand for ourselves as a Freelance Graphic Designer. Of course, the first important consideration is the name of the company or brand. Fudge Design Co. is the brand I created in order to market myself and my design services. Although this may seem a random and irrelevant name choice (which honestly, it was to begin with), I knew I wanted my brand to resemble that of sticky, brightly coloured candy. I wanted my branding to represent fun, colour and enjoyment; much like the branding of Kate Spade or Benefit Cosmetics. These traits are made evident in my typeface and colour choice in my logo (below), as well as throughout the entire branding package.
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| Fudge Design Co. Logo |
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| The Sweet Bag That Inspired My Designs |
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| My Branding Package At A Glance |
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| Business Cards and Branded Stickers |
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| Branded Fudge Design Co. Mini Golf Style Pencils |
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| Fold Down CV |
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Spread Exploring Typeface Choices And Business Card Design
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Fudge Design Co. Branding Package
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| Breakfast At Tiffany's Spread (Blog Post To Come!) |
I just had to include this photo! I took this for my new Instagram account (finally!) The photo includes the branded neon pink pencils, my business card, as well as my branded stickers. On reflection, I'm very happy with the somewhat unusual name choice for my Freelance brand. The branding of Fudge Design Co. represents myself in many aspects, most obviously the reference to sweets and candy stores, the colour scheme and the use of stripes and pattern.
I hope you enjoyed my first post on my Graphic Design work! Be sure to leave a comment below, I'd love to hear your feedback :)
Your design work and massive creativity is awesome!!!! Such vivid representation it made me want a piece of fudge warped in stripped paper. I love designs that make You picture another visual. Congrats xo
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Typo didn't catch earlier so deleted and commented again. Getting tired. ;)
Aw thank you Andrea for your lovely comment and feedback!! :) Hehe that was the exact intention of this branding style, I wanted it to make people crave sweets!
DeleteThank you so much for commenting :) I'm happy you enjoyed the designs :)
Georgia x
Love your blog! I nominated you for the Liebster Award xx
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